Marketing Mix Apple Essay Example for Free

Marketing Mix Apple Essay In the economy, the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the customer a wide range of product that covers many field of technology. For instance, the most special invention of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 player of the world. It is not only the mp3 player but also the symbol of music fashion. Until now, IPod still affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of tablet. Now IPad may be known as the best tablet in many customers’ s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service. Second, price also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitor’s product’s price but there is a reason for this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apple’s product is made for their customer’s value. The next is place. Apple’s headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer. Finally, promotion create difference of Apple’s marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO – Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitors’s prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special discount for refunished products. In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. Reference: www.wikipedia.com www.marketingteacher.com

Genocide :: essays research papers

Genocide After Rodney King was beaten, and the white police officers were aquitted, he said "Why can't we all just get along?" A question asked by many people. Rascist and Genocidal acts such as this have been going on for many years, and should not be tolerated. In international law, the crime of destroying, or committing conspiracy to destroy, a national, ethnic, racial, or religious group is known as Genocide. It was defined in the Convention on Prevention and Punishment of the Crime of Genocide, which was adopted by the United Nations General Assembly on December 9, 1948. The crime of Genocide has been committed or attempted many times in recorded history. The best known example in this century was the attempt by Nazi Germany during the 1930's and 1940's to destroy the Jewish population of Europe, known as the Holocaust. By the end of World War II, 6 million Jews had been killed in Nazi concentration camps. The known objective of the Nazi rule was Jewish extinction. In November 1938, shortly after the assassination of a German diplomat in Paris by a young Jew, all synagogues in Germany were set on fire, windows of Jewish shops were smashed, and thousands of Jews were arrested. This "Night of Broken Glass" (Kristallnacht) was a signal to Jews in Germany and Austria to leave as soon as possible. Several hundred thousand people were able to find refuge in other countries, but a nearly equal number, including many who were old or poor, stayed to face an uncertain destiny. When war began in September 1939, the German army occupied the western half of Poland and added almost 2 million Jews to the German power sphere. Limitations placed on Polish Jewry were much worse than those in Germany. The Polish Jews were forced to move into ghettos surrounded by walls and barbed wire. The ghettos were like jailed cities. Each ghetto had a Jewish council that was responsible for housing, sanitation, and production. Food and coal were to be shipped in and manufactured products were to be sent out for German use. The food supply allowed by the Germans was mainly made up of grains and vegetables, such as turnips, carrots, and beets. In the Warsaw ghetto, the amount of food given provided barely 1200 calories to each inmate. Some black market food, smuggled into the ghettos, was sold at a very high price, and unemployment and poverty were common. The population was large, and the amount of people reached six or seven persons in a room. Typhus became common, and the death rate rose to roughly 1 percent a month.

Mob Mentality in the Adventures of Huckleberry Finn Essay

The critic Kenny Williams states that the Colonel Sherburn scene inThe Adventures of Huckleberry Finn by Mark twain, â€Å"allow[s] a brief platform for Twain to express his own contempt for mobs in an era known for such activities and lawlessness. † This draws the attention to other scenes Twain uses to show his contempt for activities in society. In his novel Mark Twain uses characters and scenes to show his disdain for zealot faith, corrupt human nature, and blind adherence to law. In the beginning of the novel, Mark Twain shows his disdain for the blind faith of religion through Huck’s confusion. For example, when Huck states; â€Å"I says to myself, if a body can get anything they pray for, why don’t Deacon Winn get back the money he lost on pork? Why can’t the widow get back her silver snuffbox that was stole? Why can’t Miss Watson fat up? No, says I to myself, there ain’t nothing in it,† (14) he cannot comprehend how the answers to prayers can be selective. Twain uses Huck to show his own opposition towards the blind faith people put in prayer, when they rarely receive what it is they are praying for. Twain also shows his distaste for the gullibility of religious people. In chapter twenty, when the King and Huck visit a church, the King pretends that he is a pirate, who after hearing this sermon is now reformed, and will try to convince his fellow pirates to follow in his footsteps. The people of the church believe his story with no hesitation and even go as far as to take up a collection for his quest to reform the other pirates. â€Å"And then he busted in to tears, and so did everybody else. Then somebody sings out ‘Take up a collection for him, take up a collection! ’ †¦ So the King went all through the crowd with his hat, swabbing his eyes, and blessing the people and praising them and thanking them for being so good to the poor pirates away off there;†¦ and he was invited to stay a week; and everybody wanted him to live in their houses, and said they’d think it was an honor† (Twain 155-156). In this situation, Twain is satirizing the gullibility of religion and its haphazard impact on a mob. The people in this church are easily able to give money to pirates, who are known for being crooks and liars, inviting them to stay in their homes as an honor. Thus, Twain shows his disdain for religious beliefs by satirizing their blind faith and gullibility. Throughout the novel, Twain shows his contempt for corrupt human nature. Although these instances are often satirized and exaggerated, the message is still the same. For instance, when the King and the Duke first start to lie about being the dead Peter Wilks’ brothers to obtain his money, Huck says, â€Å"It was enough to make a body ashamed of the human race,† (191). In this instance Twain is utilizing Huck to show his aversion to the way people lie and cheat, and how a couple of people can make a bad name for all of us. Another example is when Jim sells the King and Duke out to the townspeople and they are carried on a pole, tarred and feathered. Although Huck, has tried to escape the King and Dukes several occasions and has witnessed the cruelties put on others and lies they tell, he does not think that they deserve similar treatment. In fact, he says, â€Å"Human beings can be awful cruel to one another,† (269). Through Huck, Twain is voicing his opposition to how people treat one another, whether they deserve it or not. Thus Twain is using his novel to voice his enmity for the cruelty in human nature. Twain also shows his aversion to the lack of free thought in humans. The highly satirical character, Tom, is the best example of people actions being the result of other peoples thoughts. Tom often comes up with crazy plans that that follow a uniform procedure because the books he has read say so. â€Å"Why blame it all, we’ve got to do it. Don’t I tell you it’s in the books? Do you want to go to doing different from what’s in the books, and get things all muddled up? †(12). Even though Tom has no idea what some rules of the books are, he does them anyway, because that is what he believes he is supposed to do; and if he does not go by the book he believes things will go wrong. Through Tom, Twain shows peoples adherence to rules, because they follow the doctrine with which they were taught. In Twain’s novel Huck steals chickens from people, because his father told him it was a good deed. Even though he knows it is wrong, Huck steals because â€Å"Pap always said, take a chicken when you get a chance, because if you don’t want him yourself you can easy find someone that does, and a good deed ain’t ever forgot,† (77). Thus Twain shows his objection of the lack of originality of thought in society in his book. Mark Twain disagreed with many things in the world, and he used The Adventures of Huckleberry Finn to voice his frustration. Although often exaggerated and satirical, through the main and secondary characters, Twain pokes fun at the gullibility of people towards religion, cruelty, and followers. In conclusion, these instances show how the mindlessness of the mob mentality is a result of the credulousness of the religious, malice of humans, and the habitues of the world.

Family Vioelence and Abuse - 2114 Words

Abuse within Families Family violence and abuse is a prominent issue in our society that has maintained its presence throughout our history. Familial abuse has a tendency to be masked by emotions, not being classified as â€Å"abuse† by the victims until it has become a reoccurring issue. In fact, most unreported violent acts are due to the victim’s desire to protect the related offender. The media usually develops news stories and articles revolving around the most sensational cases of family violence; their representation of the sensationalism of the issue is of no uniqueness. But due to the sensual aspect that the media seeks in presenting stories to the public, people are not aware of the commonality and routine violence that occurs†¦show more content†¦In addition in 1866 Massachusetts passed a law permitting judges to interfere with the upcoming of a child if the parents exercised neglect, harm and/or crime (Myers, 2011). Myer’s second era of child protection ranges from 1875 to 1962, the emergence of organized child protection. After the creation of the New York Society for the Prevention of Cruelty to Children, approximately 300 nongovernmental societies sprung up across America with a goal of providing child protection. Although these societies provide a critical factor to child protection the establishment of the juvenile court was the most critical innovation to child protection. The court was initially founded primarily for delinquent juveniles but it later served as a means of intervention for the neglected and abused. Started in Chicago in 1899, it took 20 years to establish a juvenile court in every state but three (Myers, 2011). This was a monumental moment because there was a shift in child protection from nongovernmental societies to government agencies, increasing the state’s role in social services. In addition, the federal government played a significant role in child prot ection in 1912 when it created the federal Children’s Bureau followed by the Sheppard-Towner Act that supplemented mothers and babies with federal money for health services. The formation of the Social Security